Passion4Radio 
Member since Dec 14, 2011


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Re: “Let's put the 'public' back in public airwaves

Will, having worked in the industry, I can tell you the act to form the FCC in 1934 is not the problem. We are getting ready to wrap up the 16th year (after) legislation to consolidate media. It's the Telecom Act of 1996. It was really about creating more competition amongst telecom providers, but for some ungodly reason, they threw newspaper, radio and TV companies in there. We should work together to amend the Telecom Act of 1996, to reduce ownership in radio and TV markets and to end the dilution of radio talent. The fact that stations like Clearchannel and Cumulus hire 21 year olds to "voicetrack" radio shows in other markets and make it sound real by discussing events they won't even attend because they don't even live there is ludicrous. After leaving the industry in late 2007, I have looked back on some fun times, but I can't see going back in it and becoming a Clearchannel or Cumulus robot. For whatever reason, I seem to be the only former or current radio personality to be outspoken about the devastation of a once proud industry. It's a damn shame that current radio folks can't speak up in defense of the current degradation of an industry for fear of losing their jobs. Where is the respect for Amendment 1 after all? Rocky D was fired for the love of the good old American dollar. It's only a matter of time before more personalities in Charleston (if there are even any left) are fired too. I bet the eyes of the local GM's and VPs at Clearchannel and Cumulus were all aglow with the dismissal of talent. Local talent are simply "line items". When those "line items" are suddenly removed, their bonuses and profits are increased. That moves up the chain to the stockholders as well. A "line item" on a station balance sheet is more important than passion. Say for instance a personality is making $60,000 per year, if a station is performing badly and having problems selling ads, it will fire the jock making it look like it made $60,000 profit to then make it look like it’s performing better than expected to the stockholders. And now a company like Clearchannel is offering "IHeartRadio" to it's listeners because it probably feels like it's losing out over Pandora and other online stations. One can only that a company as large as Clearchannel is paying more and more royalties to artists. If you are a Pandora user, keep using Pandora. Do not consider IHeartRadio. Stay away from IHeartRadio. If you consider using IHeartRadio, you are supporting corporate radio and the further bastardization of a once proud industry. If you want passion, if you want the locality to return to "local" radio, you will call your senator or congressman today and get them to open up discussion on the Senate floor about amending the Telecom Act of '96. If you aren't passionate and want to "settle" for hollow, passionless Clearchannel or Cumulus robots who aren't allowed to think for themselves, then go on and ignore what's happened in the past 16 years. The legislation from that terrible day in 1996 took a long time to really get going, but every time you find out one of your favorite local DJs or talent has been fired, it's just another nail in the coffin. Call your senators today to try to raise your concerns about the amending of these legislation.

18 of 18 people like this.
Posted by Passion4Radio on December 14, 2011 at 9:22 AM
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