MatthewM 
Member since Nov 21, 2011


Stats

Friends

  • No friends yet.
Become My Friend Find friends »

Saved Events

  • Nada.
Find events »

Favorite Places

  • None.
Find places »

Saved Stories

  • Nope.
Find stories »

Custom Lists

  • Zip.

Recent Comments

Re: “Eye Level Art closing in December

"...art can have an aged, historical, contemporary/industrial feel to it. There's a Shepard Fairey mural on he front of it for god's sake. We are talking about an "art" gallery aren't we?..."

This is a ridiculous statement. Aged and historical are almost redundant (and there's nothing really "historical" about the location other than it's in an old city in the south). Contemporary/industrial makes no sense (should be contemporary AND industrial) as contemporary is far different from industrial, although the two mesh well together. The slash you have in there suggests you're combining them and referring to them as one in the same. And Shepard Fairey is old news. You can't slap up a mural from some artist and expect everyone to flock to your venue. I mean, he might as well have put a giant Nike ad on the front of it in that case.

Also, while poorly stated, your comment does have some weight. "We are talking about an 'art' gallery aren't we?" Yes. We are. And the historical facade with a modern Shepard Fairey mural out front, combined with an "old home" interior surrounded by dilapidated buildings, crack dealers and industrial HVAC showing in the ceiling sends mixed signals. To me, it doesn't focus on any one market or any type of client.

Ever heard the phrase, "Jack of all trades, master of none?" It applies here. You can't be modern, post-modern, historic, industrial, graffiti, etc. all in one and expect to get much business. The college kids and young art crowd buying $50 hand-drawings are put off by the more expensive historic art and the people buying the $2000-10,000 pieces are put off by the location and the strange mix of industrial and historic. In my opinion, a different location would have served ELA well. Or focusing on one type of venue. Mixing music shows with art is brilliant, but mixing music shows with art that are completely opposite, is stupid. You can't sell art to people who are there to listen to a completely different kind of music.

The warehouse venue, while way out of the way and tricky to get to, was the better of the two venues in my opinion and he would have done well to find a large space similar on the south side of town.

Personally, I think ELA was a strange mixed bag that didn't appeal to anyone in particular so he got trickles of people here and there and it just didn't work out.

Good luck to him in NYC. If he's talking about opening a venue there, I would venture to guess it's going to be even worse. There are hundreds of times as many venues to compete with up in the city. It might be a little late to get into that game. We shall see, though...

2 of 4 people like this.
Posted by MatthewM on November 21, 2011 at 10:05 AM
Classified Listings

Powered by Foundation   © Copyright 2018, Charleston City Paper   RSS