becket 
Member since Dec 22, 2010


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Re: “The first annual myth

awprin--Thank you for your comment.

You are absolutely correct. Event planners and PR reps are the behind-the-scenes people and only reflect the client's image.

The question now is: why does one hire an event coordinator or PR professional? The answer is simple. One hires a professional to plan events, not to say yes to every whim a client might have, but to advise a client on how to best execute an event from start to finish. They are responsible for making the client look great in front of their guests and to the public.

The guest experience does not start when they walk into the event; it begins as soon as they get the invitation or see an ad for the event. If guests see grammatical errors they may think twice about attending the event because it may be perceived as an amateur event. Attention to all detail, including grammar, is important for setting the tone of any event.

However, at the end of the day it is the clients money and image; not the "planner's".

Posted by becket on December 29, 2010 at 11:49 PM
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