Tuesday, June 17, 2008

McCain Finds His "Three. Words. Period."

Posted by Greg Hambrick on Tue, Jun 17, 2008 at 1:56 PM

Ever had someone tell you that you just had to join MySpace or Facebook or MyBook or FaceSpace because everybody's doing it?

Well, the same can be said for the new trend of political candidates throwing out those dame "Three. Words. Period."

You've seen them. It usually goes like "Strong. Honest. Leadership." Or maybe it's "Experienced. Tough. Fair." It's as if you just can't describe the candidate in two words and four is too much.

One could argue that Obama has two words: "Change" and "Hope."

John McCain debuted his "Three. Words. Period." on Tuesday: "Reform. Prosperity. Peace."

I'm sure I'm not telling you anything you don't already know, but these three words in particular strike me as odd coming from the GOP candidate — the Washington staple calling for an extension of the existing tax policy and ongoing involvement in Iraq is running on "Reform. Prosperity. Peace."?

I mean, I don't want to knock the guy, but run on your strengths. Don't highlight your weaknesses.


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Greg Hambrick
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