Thursday, June 29, 2017

Hearts on Fire tease new EP with familial "Loyalty for Sale" video

Posted by Kelly Rae Smith on Thu, Jun 29, 2017 at 3:05 PM



Local punk rockers Hearts on Fire recently teased their forthcoming EP Silver Scars (out Fri. July 14) with the release of a video for its first single, “Loyalty for Sale.”

Aiming for a throwback-punk feel, the video is a raucous one that, as the band had hoped, is reminiscent of what you’d find on those old ’90s punk compilation VHS tapes some of us are old enough to remember.

“We also wanted to convey that, while we take the band very seriously, we’re about having fun,” says guitarist Taylor Jenkins. “It was an opportunity to showcase our incredible group of friends and supporters, as well as a new song that were awfully proud of. I think that Zak Kee, who shot the video, did a great job of capturing that. It’s as much about the music as it is us cutting up with our friends.”

Frontman and songwriter Josh Marson echoes that sentiment: “We wanted to not only showcase the band and song, but also our extremely tight-knit neighborhood family and friends.”

And by neighborhood, Marson means Park Circle, where the band has raised a fair amount of hell, since its conception, at beloved bars like The Sparrow.

As for the composition of the song, Marson says it was written after getting laid off from a good job he liked going to. A father of two, the sudden lack of employment left him feeling uneasy of his family's uncertain financial future. “[It wasn’t] due to anything I had done, or hadn’t done, but due to policies that shouldn’t have applied to that particular situation,” he explains. “... [The song] is partly about being ashamed at being laid off, but also accepting that shit happens and freaking out is normal, and that ‘loyalty’ in big business is always bought, mine included. I got back on the horse and have a better job now, but that transition time was scary.”

Hearts on Fire will recreate a scene not unlike the one you see in the above video when they celebrate the release of Silver Scars at The Sparrow on Fri. July 14. Hybrid Mutants and the Monsters from Outer Space will also perform.

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