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Tuesday, July 18, 2017

Charleston Wine + Food ditches their annual ticket launch party for a more muted kick off

Low-key launch

Posted by Mary Scott Hardaway on Tue, Jul 18, 2017 at 1:10 PM

click to enlarge SAM SPENCE
  • Sam Spence
Mark your calendars — Feb. 28-March 4 2018 foodies and lushes will descend on the Holy City for the 13th annual Charleston Wine + Food Festival. Tickets will go on sale on August 24 at 8 a.m. EST and the festival's full schedule will be available for preview on the Wine + Food website on August 23 at 8 a.m. EST.

click to enlarge In the past, Chs. W+FF has thrown open the box office doors with elaborate parties, like this 'Boozy Brunch' at the Navy Yard in 2015 - SAM SPENCE
  • Sam Spence
  • In the past, Chs. W+FF has thrown open the box office doors with elaborate parties, like this 'Boozy Brunch' at the Navy Yard in 2015
According to CHSWFF Marketing and Communications Director Alyssa Maute Smith, this year's ticket launch will not include an event, and instead the tickets will be available for purchase online or in-person at the CHSWFF office (635 Rutledge Ave, Suite 101) starting Thurs. August 24. The office will be open from 8 a.m. to 6 p.m.

Smith says the reason for the change is so that the festival can "offer guests a more personalized and customized experience." The shift is a dramatic change from the fest's lavish ticket launch events of the past where locations have included Mixson Bath & Racquet Club, the historic Power House at the Navy Yard, and Patriots Point. Instead, this housewarming take will have CHSWFF staff "available to help guests navigate our 2018 festival schedule and purchase tickets," says Smith.

While there will not be a throw-down this year, there will be local food trucks popping up at the CHSWFF office from 11:30 a.m. to 1:30 p.m. on launch day. There will also be a pop-up retail shop with discounted festival merchandise for sale.

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