Friday, September 9, 2016

A Greenville design firm just made your iPhone upgrade decision easier

Some nice Nicer PR

Posted by Sam Spence on Fri, Sep 9, 2016 at 12:57 PM

click to enlarge APPLEPLUGS.COM
Unless you've been living inside a pair of noise-canceling headphones this week, you heard that Apple nixed the reliable 3.5mm jack in their newest iPhones. With only a few other updates on iPhone 7, the question of whether to upgrade may be an easy one for most people. But one Greenville design firm is trying to make that decision even easier by giving you the benefits of Apple's new hotness without the hassle.

The sweet solution comes in the form of a sleek headphone jack-shaped plug you just slide into your phone's empty, completely unnecessary earbud hole. Voila, your crusty, year-old iPhone 6S is as good as neutered and you're living the iPhone 7 life.
OK, just kidding. The folks over at Nicer Studio in Greenville have been having a little fun this week with a parody of Apple's trademark product announcements with their own debut: Apple Plug. The faux rollout even includes a pixel-perfect Apple product page at with 3-D graphics and lofty PR blurbs.

Nicer co-owner Timothy Buck says his crew had been batting around ideas for a while last week and finally threw together the page Tuesday, the night before Apple announced the new products. By Thursday, the firm tweeted that had been viewed over 1 million times and it attracted the attention of some big-time Apple watchers, including AdWeek, The Verge, and The Next Web.

Despite the spot-on parody, Buck says most of his team plans to buy the new iPhone 7.

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