The stock market has driven a countless number of people to the bottle. But the Drink Exchange brings alcohol to the stock market. Well, kind of.
The Drink Exchange is a new drink pricing system designed to mimic the stock market. Similar to the cost of shares, drink prices fluctuate based on demand. Rising and falling prices are displayed on a real time menu on a screen above the bar. As opposed to the real life exchange, bars can control maximum and minimum prices, percent change in price, and duration of price changes. Patrons will hope their favorite “stock” falls into the red, meaning a low drink price. While everyone is drinking Bud Light, watching the price climb, hustle over to the bar, and order a well rum before people take notice of its unusually low price.
Developer Todd Schram announced that the downtown Wild Wings will be South Carolina’s first bar to use the Drink Exchange system. The market will be open from 4-7 p.m. daily.
At Wild Wings, bar goers will actually be hoping for a market disaster. At random times, the market will crash making all drinks half off.