We here at the City Paper love American Apparel, and it’s not because they run a regular ad on the back page of the paper. Actually, that’s not entirely correct. We love them because they run an ad on the back page, but it’s not because they pay us, although we’re certainly grateful for their patronage. The point is we love their ads. More often than not they’re sexy. Sometimes they’re just bizarre. And nine times out of 10, we think they’re hilarious. Seriously, it’s hard to read the bio on each model and not crack a smile. For this issue of our annual Summer Guide we decided to pay tribute to our favorite ongoing ad campaign. We hope you enjoy it.
The summer roadtrip is a time-honored tradition in the Land of the Free. It's as American as the Bay City Rollers, the Bee Gees, and Mott the Hoople. (Oh, wait, those guys aren't from the U.S. of A.? Our bad.) — Brooks Brunson
Summer's here and it's time to slip into a pair of teeny-tiny gym shorts, pull up those knee-high socks, and slide on your Bjorn Borg autographed sweatband. If you plan to play outside in the Lowcountry heat and humidity, you're going to need it. — Tom Pernecker
With the slew of cookouts, beach parties, and fun summer nights ahead of you, it's time to stock up your closet with sexy summer wear. — Kailey Miller
Following the Vietnam War, several assassinations, cultural upheaval, and a good decade's worth of tensions on the home front, Americans in the 1970s were looking for a reason to feel good about being Americans again. — Kalyn Oyer