We here at the City Paper love American Apparel, and it’s not because they run a regular ad on the back page of the paper. Actually, that’s not entirely correct. We love them because they run an ad on the back page, but it’s not because they pay us, although we’re certainly grateful for their patronage. The point is we love their ads. More often than not they’re sexy. Sometimes they’re just bizarre. And nine times out of 10, we think they’re hilarious. Seriously, it’s hard to read the bio on each model and not crack a smile. For this issue of our annual Summer Guide we decided to pay tribute to our favorite ongoing ad campaign. We hope you enjoy it.

Hit the road this summer with me, you, and a dog named Boo
Hit the road this summer with me, you, and a dog named Boo Asphalt Adventures

The summer roadtrip is a time-honored tradition in the Land of the Free. It's as American as the Bay City Rollers, the Bee Gees, and Mott the Hoople. (Oh, wait, those guys aren't from the U.S. of A.? Our bad.) — Brooks Brunson


Get ready to get sweaty in the hot summer sun
Get ready to get sweaty in the hot summer sun Knee-High Athletics

Summer's here and it's time to slip into a pair of teeny-tiny gym shorts, pull up those knee-high socks, and slide on your Bjorn Borg autographed sweatband. If you plan to play outside in the Lowcountry heat and humidity, you're going to need it. — Tom Pernecker


You worked out like a fiend for a reason
You worked out like a fiend for a reason Bikini Weather

With the slew of cookouts, beach parties, and fun summer nights ahead of you, it's time to stock up your closet with sexy summer wear. — Kailey Miller


Turn your Fourth of July into an afternoon delight
Turn your Fourth of July into an afternoon delight Skyrockets in Flight

Following the Vietnam War, several assassinations, cultural upheaval, and a good decade's worth of tensions on the home front, Americans in the 1970s were looking for a reason to feel good about being Americans again. — Kalyn Oyer


Don't let the Scooby Gang ruin your summer
Don't let the Scooby Gang ruin your summer Those Meddling Kids

There was a time when it was acceptable to plop the kids down in front of the TV and let them watch reruns of Scooby Doo, Where Are You?, The Brady Bunch, and H.R. Puffinstuff, but that's just unacceptable in this age of helicopter parenting, attachment moms, and lives that are as programmed as a television network. — Kailey Miller


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