Not everyone goes to Social for the wine. A lot of people go for the hot girls and the hip crowds, but the wine geeks out there know better. They know about the wine list, which focuses on small producers and terroir. They have a big wine list, cheekily written by owner/sommelier Brad Ball and illustrated by local artist Nathan Durfee. They have numerous wines by the glass and an interesting selection of challenging wine flights. And then there's the menu, which asks you for your wine preference and then makes a food pairing. Clever.