Local television probably feels like lion-taming at times: How to perform tricks and keep public attention, yet not get eaten alive? Every now and then, Mother Nature's weather emergencies hand local affiliates a ratingsgasm. The public is glued to the TV and hanging on every word. Not to downplay the power outages, closed bridges, black ice, and falling trees that came with Snowpocalypse 2014, just the coverage of it. With all this stuff happening, why play just one clip ad infinitum? How soon will local news coverage be all animated GIFs? Are we already there? Are we already there? Are we already there?