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Best New Store for Fratastic Frocks 

Vineyard Vines

Staff Pick

If you’ve ever wished that you could just, for once, look like those candy-colored lads strolling CofC’s campus, you’re in luck. Vineyard Vines opened its first South Carolina storefront location on King Street this year, and we couldn’t be more tickled. Walk into the store and your eyes will explode with the awesome-ness that is every color and pattern combo known to man. Even if your style leans far left of prep, you’re gonna want to check out some of VV’s ties. Tee tiny whales swimming around in a sea of pink? Yes, please. The clothes aren’t the only thing we like about this place — the well-dressed employees also rock pink-and-blue striped socks. They look good, smell good, oh, and they’re super helpful. They know the answer to your query, “Do y’all have turquoise swim trunks featuring a school of fish?” (The answer is, of course, yes.)

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