When Jonny Sherwood moved to Charleston in 2006, he noticed a gap. While the city's fashion scene was quickly expanding, the local beautiful people lacked their own cosmetics company. Two years later, he stepped in to change that. Sherwood has been working in the beauty industry since he was 17, which gave him the basis to launch his own brand of cosmetics for men and women, Jonny Cosmetics. He's got your whole face covered, from your lips (liquid lustre, lip lacquer) to your eyes (powder liners, shadow magnet) to your face (blotting powder, mineral matte blush). Sherwood's been working with local salons and artists to get the word out about his line. You can pick up some Jonny for yourself at Elysium Salon.