Wow, that is some creative spin and a great way to say 'we are totally unprepared for what's coming in 6 weeks!' They haven't started the bidding of the printing process yet for the program guide? That should have been done months ago.
And saying their website is 'a bit static' is an understatement. How about it's completely empty with no mention of a single offering for the festival? Why would you not already be marketing that way in advance?
Do they really think incoming visitors from out of town are going to be happy to learn that Twitter and social media is their main means to find out information? And how will THAT be communicated in the first place?
What a disservice to your older patrons (especially from out of town) not to mention a lack of respect for the local arts groups who already have a difficult time getting their info out in a heavily competitive festival? I know my mom visiting is not going to join Twitter just so she can find out what she should be able to learn in a program guide. Like the previous poster says, ' I appreciate social media but it must go hand in hand with tangible information.'
The spin in this story cannot mask the fact that there is no real plan in place and the ball has been dropped. I feel sorry for the participants and the audience alike.
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