Fascinating story. Thank you so much.
Sorry for the typos!
I think this is a really helpful example of how parents can react to what is on offer in stores. We are kidding ourselves if we think marketers are thinking about “us." Marketers just think about margins, and we’ve got to keep in mind that most products fails- so the isles of Target are the last place we should look for some “guide” to girlhood or boyhood. All of our expected preferences (those of parents who hate princess stuff and parents who hate TV characters) are blended together there-- sure to make zero sense and have no cohesion. So I love this example of a family shopping with by going with their values in mind, and not limiting themselves to what is on offer. It reminds me that we have to figure out ourselves, before we shop or watch advertising, what our families need. This is a great thing for me to think about, as a parent and just as a consumer.
Thank you for this post. I'm so glad the Paper has this new column on feminism. These are issues I really care about reading more on.
PS Maybelle is just a fabulous name.
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