Haire- your futile attempts to be the Matt Taibbi of Charleston make you look like an idiot, especially when you can't even deliver a bad joke.
Very classy indeed
Patrick- hope all's well. I enjoyed this article on the collaboration of The CSO and Adams Outdoor Advertising.
However, you make a statement that regarding the Outhouse Springs bottled water campaign of a few years back that needs some clarification.
The Outhouse Springs bottled water campaign was not a fictional product. Piggly Wiggly did in fact sell this product for a short time. Portions of proceeds from these sales went to the Save the Light Foundation for the Morris Island Lighthouse.
Adams Outdoor Advertising teamed with local advertising agency Cognetix LLC to produce and execute the campaign.
If you like, you can view a Channel 5 segment about the campaign at www.cognetixllc.com.
Yes, I work for Adams Outdoor, so I have a biased view of the effectiveness of outdoor advertising. We're always thinking of ways that we can use the medium for the greater good of Charleston entities that don't necessarily have the means with which to promote their cause.
We did a simialr campaign for Crisis Ministries two years ago to raise awareness and promote donations.
As the purveyors of instruments of mass appeal, all media has an obligation to promote the greater good.
Thanks again for the story.
Regards- Charlie Frizzell
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