The bier card was a golden opportunity to set BSB apart from the pool of comparable establishments. If anything, that should have been focused on for success only. Otherwise when you come down to saying that outside of the bier card, you are just like everywhere else, that really hurts in promoting your brand. If you are just like everywhere else, why don't I just go everywhere else?
I will cut some slack on the servers and their lack of knowledge since that takes time for most new places to overcome. I may try BSB again in a couple of months to see if they have improved. But if they are either no different or if what makes them different is not better, then I don't expect this to be a true and successful biergarten for the many in Charleston who are well-versed in beer.
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