As students return to campus this week for the fall semester, College of Charleston is rolling out a new logo and modified word-mark to accompany the new school year. (Hope mom and dad held onto the receipts for their freshman kid's sweet new CofC hoodie!)
The new logo, crafted by local graphic designer Gil Shuler and his team, incorporates the College's main building, called Randolph Hall, as well as its landmark Cistern, framed by live oaks that shade the yard and brick walkways within the historic core of the campus.
Randolph Hall, designed by noted Philadelphia architect William Strickland, was finished in 1829 and along with two nearby buildings, an old library building and the Porter's Lodge gateway, are listed together as a National Historic Landmark.
The yearlong process to design the new mark, which was led by representatives from departments in all areas of campus, included focus groups with students, faculty, and staff, the College said in a blog post describing the undertaking.
"We looked at a lot of possibilities,” says Shuler, who also designed the school's athletics branding package, unveiled a year ago. “But this logo, featuring Randolph Hall and the Cistern Yard, is the one that gives you the same feeling you get when you step into that space on campus."
The school also produced a video describing the challenges the new logo presented, such as the ability to appear distinctively at any size and be simple enough to appear embroidered on school apparel.