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Monday, January 26, 2015

Pabst confirms Recovery Room is, indeed, the No. 1 seller of PBR 12-oz. cans in the world

We're gonna need to build a bigger throne

Posted by Kinsey Gidick on Mon, Jan 26, 2015 at 1:38 PM

The Prince of PBR, Chris "Boston" DiMattia, sits on his Pabst throne - JONATHAN BONCEK
  • Jonathan Boncek
  • The Prince of PBR, Chris "Boston" DiMattia, sits on his Pabst throne
The Recovery Room is now the No. 1 seller of PBR in the world. At least that was the word from the dive bar's Facebook page last week. 

Now we're not calling Chris "Boston" DiMattia a fabricator, but we wanted to vet this lofty claim before reporting the news. So we tracked down Jay Toxey, Rec Room's former Pabst Blue Ribbon contact (now the Pabst rep for Georgia). Toxey couldn't share any internal data, but here's what he did have to say:

"It's true. For 12-oz. cans, The Recovery Room is the biggest on-premise retailer of PBR in the world," says Toxey. "No one sells more of that size can."

The 12-oz. measurement is key here. For instance, Toxey says, another big local seller is The Pour House. The music venue sells PBR by the 16-oz. can. "Pour House is No. 6 in on-premise sales for 16-oz. cans in the U.S.," says Toxey. Not too shabby. And sure other places sell more PBR by the keg, but Rec Room has the can on lock. 

What does it all mean? "Y'all drink a shit-ton of PBR in Charleston," Toxey says. 

And the PBR rep adds that The Recovery Room's numbers are all the more surprising given the bar's size and relative youth. "In just four years, it's gotten to this point," Toxey says in awe. "I always say, Boston is the P.T. Barnum of dive bars."

Indeed he is and we're proud to say we've done our part to make this accolade official.

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